Fueling the Next Generation: How Gladful Scaled High-Protein Kids' Snacking via Shopify & Influencer Marketing

Gladful, a Shark Tank India funded kids' nutrition brand, faced the unique challenge of convincing health-conscious mothers while making products appealing to children. Their digital presence needed a highly performant Shopify store that presented complex nutritional facts simply, backed by organic parent testimonials.

We engineered a clean-label Shopify storefront optimized for sub-1.2s mobile loading speed, with interactive nutrition calculator tabs. We then executed a scaled influencer campaign targeting 150+ mother creators, restructured their social media aesthetic with educational carousel layouts, and built parenting email newsletters that secured repeat sales.

We engineered a clean-label Shopify storefront optimized for sub-1.2s mobile loading speed, with interactive nutrition calculator tabs. We then executed a scaled influencer campaign targeting 150+ mother creators, restructured their social media aesthetic with educational carousel layouts, and built parenting email newsletters that secured repeat sales.

Playful storefront with nutrition calculators and visible maida-free badges.

Playful storefront with nutrition calculators and visible maida-free badges.

Collaborated with parent micro-influencers to create school snack-box recipes.

Playful storefront with nutrition calculators and visible maida-free badges.

Collaborated with parent micro-influencers to create school snack-box recipes.

Custom-designed storefront focusing on fast-loading nutritional transparency.

Parenting content series and automated subscription reminders.

*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.