As article marketing continues to grow in popularity, the number of article directories available online has skyrocketed. With so many options to choose from, finding the right directory for your content can feel overwhelming. Selecting the best article directory is crucial for maximizing exposure and reaching your target audience.
In this blog, we’ll discuss three critical criteria to consider when ranking article directory sites to help you make informed decisions for your marketing strategy.
1. Site Age: Older Means More Trustworthy
One of the most important factors to consider when evaluating an article directory is its age. Search engines like Google view older websites as more trustworthy and reliable compared to newer ones. The longer a site has been active, the more likely it has built a strong reputation in its niche.
How to Check Site Age:
Wayback Machine: Use the Wayback Machine to see archived versions of a website and determine its launch date. Older sites with a consistent presence are typically more reliable.
Whois Lookup: If a site isn’t listed in the Wayback Machine, perform a Whois search to check the domain’s registration date.
Why Does It Matter?
Older sites are more likely to have established credibility with search engines, which can boost the visibility of your articles. A directory with a long history is a safer choice for article submissions.
2. Backlinks: The Power of Search Rankings
Backlinks are another critical factor when evaluating article directory sites. Directories with strong backlinks from high-authority websites tend to rank better on search engines. This means your submitted articles have a higher chance of appearing in top search results.
How to Evaluate Backlinks:
Search Older Articles: Look up the titles of articles you’ve submitted in the past on Google and Yahoo. Note the directories where your top-ranking articles were published.
Check Directory Listings: Directories that consistently rank well in search results for similar content are likely to have strong backlinks.
Why Does It Matter?
Submitting articles to directories with robust backlink profiles increases their likelihood of ranking high in search engine results, giving your content greater exposure and reach.
3. PageRank: Google’s Measure of Importance
Google’s PageRank assigns a numeric value (ranging from 0 to 10) to every web page, indicating its importance and relevance. Higher PageRank values are associated with greater credibility and authority.
Why Choose High PageRank Directories?
Increased Visibility: Directories with higher PageRanks are more likely to appear at the top of search engine results.
Enhanced Credibility: Associating your content with highly ranked directories adds to your own website’s credibility.
How to Check PageRank?
While Google no longer publicly updates PageRank, other metrics like Domain Authority (DA) and Domain Rating (DR) from tools like Moz or Ahrefs can serve as substitutes.
Ranking article directory sites is a vital step in optimizing your article marketing efforts. By considering site age, backlinks, and PageRank (or similar metrics), you can identify directories that will give your content the best chance of success.
Investing time in selecting the right directories ensures that your articles reach the right audience, boost visibility, and ultimately drive more traffic to your website. With the right strategy, article marketing can be an incredibly effective tool for growing your online presence.
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