DCampaign Digital



Client Overview

Client Name: Athense Pharma
Industry: Pharmaceutical
Location: Patna, Bihar


Athense Pharma, a leading pharmaceutical company, approached our digital marketing agency to enhance their online presence, improve their website’s functionality, and boost their social media engagement. Our comprehensive digital marketing strategy involved website development, graphic designing, social media listing of medicines, and SEO optimization. The following case study outlines the steps we took and the results we achieved. The project encompassed the following key areas:

  • Website Development
  • Graphic Designing
  • Social Media Listing of Medicines
  • Social Media Optimization (SMO)

DCampaign Digital's Objective

  • Develop a user-friendly and informative website.
  • Create visually appealing graphics to support the brand’s identity.
  • List medicines on social platforms to increase visibility.
  • Optimize the website for search engines to improve organic traffic.

Results We Obtained

Website Development

  • User Engagement: The new website led to a 40% increase in average session duration and a 25% decrease in bounce rate.
  • Traffic: Website traffic increased by 60% within the first three months of launch.

Graphic Designing

  • Brand Identity: Strengthened brand identity through cohesive and professional visuals.
  • Social Media Engagement: Posts with new graphics saw a 50% increase in engagement on social media platforms.

Social Media Listing of Medicines

  • Social Media Growth: Achieved a 35% increase in followers across all social media platforms.
  • Engagement: Increased engagement rates by 50%, with more likes, shares, and comments on posts.

Social Media Optimization

  • Search Rankings: Several key products now rank on the first page of search results.
  • Organic Traffic: Increased organic traffic by 50% within three months.
  • Overall Visibility: Enhanced online visibility and brand authority in the pharmaceutical sector.