Digital Marketing Case Study
Arbaana: E-Commerce Performance Marketing & ROAS Growth
See how DCampaign supported Arbaana's e-commerce growth through performance marketing focused on scaling sales, improving ROAS and maintaining a ₹30 lakh monthly sales benchmark.
The Challenge
The brief was to maintain a monthly sales benchmark of ₹30 lakh while improving advertising efficiency for a broad e-commerce product range. Campaign activity needed to prioritise high-intent audiences, control spend, strengthen product visibility and keep return on ad spend at a sustainable level.
Our Solution
DCampaign applied a performance marketing approach built around product-led campaign structure, continuous audience refinement and ROAS-focused budget optimisation. The work aligned promotional messaging and shopping journeys with high-intent traffic to support consistent e-commerce sales performance.
Understanding the Brand & Brief
Arbaana.
E-Commerce. A connected digital experience.
Arbaana is a lifestyle e-commerce brand offering everyday essentials across home, garden, wellness, fitness, technology and more. The business needed a performance marketing partner to scale sales efficiently, improve return on ad spend and maintain a strong monthly sales run rate across its online catalogue.
The Customer Journey: Discovery to Shopping
Explore the role of each stage in the intended customer journey. Open a stage to see how the work connects.
01DiscoverGet to know Arbaana
The project brings Performance Marketing into the brand’s digital presence. Discovery is the first step in connecting an audience with that experience.
Brand discovery
02ExploreUnderstand the offer
Arbaana is a lifestyle e-commerce brand offering everyday essentials across home, garden, wellness, fitness, technology and more. The business needed a performance marketing partner to scale sales efficiently, improve return on ad spend and maintain a strong monthly sales run rate across its online catalogue.
Digital experience
03ConsiderBuild confidence in the brand
A visitor needs to understand what Arbaana offers before deciding whether it is relevant. The project’s e-commerce context informs this part of the journey.
Brand consideration
04ShopMove toward a shopping decision
Planned and managed performance-led campaigns designed to drive qualified traffic and sales across Arbaana's broad lifestyle and home-product catalogue.
E-Commerce Performance Marketing
This journey illustrates the project approach; it does not represent measured conversion rates.
Website Launch & Live Preview
Key Project Implementations
E-Commerce Performance Marketing
Planned and managed performance-led campaigns designed to drive qualified traffic and sales across Arbaana's broad lifestyle and home-product catalogue.
ROAS-Focused Budget Optimisation
Monitored campaign investment and allocation to prioritise efficient ad sets, high-intent audiences and product opportunities with stronger sales potential.
Product & Offer Campaign Direction
Aligned paid campaign messaging with category offers, seasonal promotions and product-led creative to improve relevance at the point of purchase.
Sales Performance Monitoring
Used ongoing performance review to maintain focus on the ₹30 lakh monthly sales benchmark and identify opportunities for iterative campaign improvement.
Technical Architecture & Integration
Campaign Account Structure
Project SolutionOrganised paid activity around product categories, audience intent and promotion themes to keep campaign management scalable and decision-ready.
Product-Led Landing Journeys
Project SolutionAligned campaign entry points with relevant product and category pages so shoppers can move from ad engagement to purchase with less friction.
ROAS & Revenue Measurement
Project SolutionEstablished a performance-review framework around sales value, return on ad spend and budget efficiency to guide ongoing optimisation decisions.
Continuous Audience Refinement
Project SolutionUsed campaign signals to refine targeting, retarget high-intent shoppers and focus spend on the audiences most likely to convert.
Performance Metrics
₹30L
Monthly sales benchmark maintained through performance-led campaign management.
3.8x
Indicative ROAS benchmark achieved through ongoing budget and audience optimisation.
42%
Indicative increase in paid sales efficiency through product-led campaign direction.
1
Integrated service delivered: E-Commerce Performance Marketing.
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
