Digital Marketing Case Study
Arbaana: E-Commerce Performance Marketing & ROAS Growth
See how DCampaign supported Arbaana's e-commerce growth through performance marketing focused on scaling sales, improving ROAS and maintaining a ₹30 lakh monthly sales benchmark.
The Challenge
The brief was to maintain a monthly sales benchmark of ₹30 lakh while improving advertising efficiency for a broad e-commerce product range. Campaign activity needed to prioritise high-intent audiences, control spend, strengthen product visibility and keep return on ad spend at a sustainable level.
Our Solution
DCampaign applied a performance marketing approach built around product-led campaign structure, continuous audience refinement and ROAS-focused budget optimisation. The work aligned promotional messaging and shopping journeys with high-intent traffic to support consistent e-commerce sales performance.
Website Launch & Live Preview
Key Project Implementations
E-Commerce Performance Marketing
Planned and managed performance-led campaigns designed to drive qualified traffic and sales across Arbaana's broad lifestyle and home-product catalogue.
ROAS-Focused Budget Optimisation
Monitored campaign investment and allocation to prioritise efficient ad sets, high-intent audiences and product opportunities with stronger sales potential.
Product & Offer Campaign Direction
Aligned paid campaign messaging with category offers, seasonal promotions and product-led creative to improve relevance at the point of purchase.
Sales Performance Monitoring
Used ongoing performance review to maintain focus on the ₹30 lakh monthly sales benchmark and identify opportunities for iterative campaign improvement.
Technical Architecture & Integration
Campaign Account Structure
Project SolutionOrganised paid activity around product categories, audience intent and promotion themes to keep campaign management scalable and decision-ready.
Product-Led Landing Journeys
Project SolutionAligned campaign entry points with relevant product and category pages so shoppers can move from ad engagement to purchase with less friction.
ROAS & Revenue Measurement
Project SolutionEstablished a performance-review framework around sales value, return on ad spend and budget efficiency to guide ongoing optimisation decisions.
Continuous Audience Refinement
Project SolutionUsed campaign signals to refine targeting, retarget high-intent shoppers and focus spend on the audiences most likely to convert.
Performance Metrics
₹30L
Monthly sales benchmark maintained through performance-led campaign management.
3.8x
Indicative ROAS benchmark achieved through ongoing budget and audience optimisation.
42%
Indicative increase in paid sales efficiency through product-led campaign direction.
1
Integrated service delivered: E-Commerce Performance Marketing.
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
