Digital Marketing Case Study
Sundaram Salon: Website, Local SEO & Social Media
See how DCampaign built Sundaram Salon's digital foundation, combining a responsive salon website, local SEO, Google Business Profile support and social media management.
The Challenge
The project required a new salon website from scratch alongside social media management, Google Business Profile support and SEO. The brand needed to turn local trust and service quality into an accessible digital experience.
Our Solution
DCampaign developed a responsive website for Sundaram Salon and paired it with a local-visibility approach across Google Business Profile, SEO and social media. The work aligned service information, appointment routes, brand messages and review visibility into a clearer customer journey.
Understanding the Brand & Brief
Sundaram Salon.
Studio. A connected digital experience.
Sundaram Salon is a hair, beauty, grooming and styling studio in Ranchi. It needed a trusted digital presence that could present services, make booking easier and help local customers discover the studio.
The Customer Journey: Discovery to Connection
Explore the role of each stage in the intended customer journey. Open a stage to see how the work connects.
01DiscoverGet to know Sundaram Salon
Managed social content that keeps salon services, offer updates and brand communication consistent for local audiences.
Social Media Management
02ExploreUnderstand the offer
Designed and developed a responsive website that brings hair, beauty, grooming and styling services into one booking-focused experience.
Salon Website Development
03ConsiderBuild confidence in the brand
A visitor needs to understand what Sundaram Salon offers before deciding whether it is relevant. The project’s studio context informs this part of the journey.
Brand consideration
04ConnectMove toward an enquiry
The intended next step is learning more or contacting the business. The journey connects the project’s digital presence with that customer intention.
Customer enquiry journey
This journey illustrates the project approach; it does not represent measured conversion rates.
Website Launch & Live Preview
Key Project Implementations
Salon Website Development
Designed and developed a responsive website that brings hair, beauty, grooming and styling services into one booking-focused experience.
Social Media Management
Managed social content that keeps salon services, offer updates and brand communication consistent for local audiences.
Google Business Profile Support
Supported the local profile with consistent business information and review visibility so prospective clients can build confidence before booking.
Local SEO Foundation
Structured service and location content to support relevant organic discovery for salon and beauty searches in Ranchi.
Technical Architecture & Integration
Service & Appointment Architecture
Project SolutionOrganised salon services, contact cues and booking paths so visitors can take action with less friction.
Local Discovery Framework
Project SolutionConnected website location information, local SEO and Google Business Profile support to reinforce local search visibility.
Responsive Salon Experience
Project SolutionBuilt layouts that keep service information and customer actions clear on mobile, tablet and desktop.
Trust & Review Integration
Project SolutionAligned brand messages and local review visibility to help prospective clients evaluate the studio with confidence.
Performance Metrics
5.0
Google Business Profile rating documented for Sundaram Salon.
38
Google reviews documented on the Sundaram Salon Business Profile.
170
Instagram posts documented on the Sundaram Salon profile.
4
Integrated services delivered: Website Development, Social Media Marketing, Google Business Profile and SEO.
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
